Monica Chia puts added spice into Kent curry market with chutneys and sauces range Karimix, produced in Selling, Faversham
by Lesley Bellew <email@example.com>, 17 February 2014
Move over Posh, Sporty, Ginger, Scary and Baby Spice.
Monica Chia is all of you rolled into one. The ultimate Business Spice.
The feisty, fast-talking self-confessed foodie has spiced up a former apple store to create a taste of South-East Asia deep in the Kent countryside.
Surrounded by orchards in Selling, near Faversham, Monica produces chutneys, curry pastes, sauces and chilli jams for companies including EAT and Lakeland.
The sassy entrepreneur, who created Sainsbury’s Yo! To Go brand more than a decade ago, set about making Karimix a unique fusion food brand just before the recession hit.
The company was originally run by friends, a husband and wife team from a kitchen table, supplying a couple of farm shops and two specialist food chains.
Monica, 53, with decades of business acumen, could see the potential and bought out the couple with an offer they could not refuse.
She not only set about transforming the company with a clear business strategy but single-handedly revamped the product line, creating new recipes and preparation methods.